A content driven sales website built on the Shopify platform & getting into the mindset of a cricket player.
AURA's success online hinged on their ability to educate their customers about the protective performance of its core range. AURA provide a conventional padding solution that is superior to the current cricketeer products in the market. AURA garments and padding system will in time replace the conventional and bulky padding we see cricketers wearing, this new technology geared solutions will revolutionise the game.
The plan was to build a simple menu system where products were shop-able based on category and gender type. The home page was designed to give visitors on overview of the entire range. Using professional photography and video, the brand ethos and product philosophy is well communicated to both novice cricketers and seasoned pro’s.
To execute this project, we build a clean user experience with informative product pages and quick ‘add to cart’ functionality so shoppers could buy with ease. Instagram was integrated into the site, as well as setup of automated sign up and purchase notifications via third party apps.
Shopify was used as the platform of choice for AURA Cricket, as it has a user friendly admin panel and core features that will help AURA manage their inventory, shipping costs and update products in-house.
For AURA it was important we built a flexible eCommerce store that allows the team to change or re-configure the day to day runnings of the site, whilst maintaining a sleek and informative design that showcased the benefits of the product range.
We built custom pages for the different AURA collections and added sections to the product pages so extra product content could be added, outside of the default product description text box provided by Shopify.
We worked in conjunction with a local UX designer to deliver a bespoke user experience packed full of amazing features for the brand. We worked through design concepts considering a broad variety of stylistic approaches to merchandising this sports apparel eCommerce store.
eCommerce Development, Website Architecture, email marketing automation & SEO.