Effective copywriting for web, only works if SEO has been a incorporated, if done well from inception can be fairly easy to maintain.
Most websites that sell product are filled with information driven copy. As a customer this might be dry and a little dull. Content should be used to entice, encourage, inform and sell. The space on each page should be used to make this transaction happen as quickly as possible. Turn a browser into a buyer. Content will not only push sales it will also validate your website, helping search engines to send new visitors to your site.
We can craft a compelling story
Avoid falling in to the traps of technical, non interesting and flat content. Never take copy from somewhere else and re-use it as your own, this will do you more harm than good in the eyes of the search engines. Depending on you product we have found that overly professionals copy can also be damaging as too are brash calls to actions. Your website should inspire not bore.
Let's work together to define your content strategy?
Under normal circumstances a website that generates high volumes of organic traffic is one that features well researched and original content, that is specific to it’s product and industry. This can begin with well written copy, but you will need to find ways to keep it fresh, to retain your customers attention. What is your short and long term content strategy?
Is it time to start a blog?
Updating content on a regular basis can be easier than it sounds with a blog, this will reap benefits from both search engines and customers. Blogs are an easy informal way to talk to your customer.
We make copy descriptive & informative
Words that engage the reader, with relevant tit-bits about your product, your industry or brand can drive free traffic, traffic that is qualified by the search that that person performed. Clever copy can turn a boring 3 second visit to a website into a motivated purchaser.