MR HARDYS
Overview
MR HARDYS is an online retailer specialising in male grooming and skincare products. A collection of over 150 products sourced from across the world. MR HARDYS needed a simple solution to manage inventory, customer and marketing databases, shipping etc. with an easy to use interface that was optimised for mobile.
The website’s look and feel was carefully curated to make the experience engaging for the target customer.
The Brief
Scope of the Project
MR HARDYS is our online store, it functions firstly as a marketplace for male grooming products. Second to that, we wanted to create a hub for guys to research style options. We tell stories though our blog articles and want to encourage men to feel inspired to experiment with their own look.
It began in 2014 when we needed to build a fully functional eCommerce store on a tight budget. One of the challenges was our commitment to represent 150+ products across several brands and establish our own brand to build a loyal customer base.
It began in 2014 when we needed to build a fully functional eCommerce store on a tight budget. One of the challenges was our commitment to represent 150+ products across several brands and establish our own brand to build a loyal customer base.
Solutions
We built a responsive website using Shopify. The website uses a simple content management system, making it easy to upload products, change images and so on. This helped us save time and reduce the overall cost, allowing us to focus on the customer experience.
We wanted a website that customers would enjoy using on both desktop and mobile. We have had a recent rebrand (May 2017) which gave us an opportunity to further tweak and develop the site. The changes have increased sales and allowed us to find new customers.
We wanted a website that customers would enjoy using on both desktop and mobile. We have had a recent rebrand (May 2017) which gave us an opportunity to further tweak and develop the site. The changes have increased sales and allowed us to find new customers.
Services Offered
eCommerce Development, Website Architecture, UX & UI, SEO, email marketing automation, content strategy, copywriting and blog creation.
Our work on this project
Interactive Banners & Features
Designed to showcase brand messages, promotions and collections to add layers and character to the website.
Menu Navigation
This feature is designed to organise drop-down menus and link lists for an easy to use menu.
Ready for Mobile
Using responsive designs our websites work on all sized devices.
A Minimal Approach to Design
Modular image and content blocks have been used to maximise white space and define features and call to actions.
Other ProjectsView All
Cygnett is a consumer electronics retailer who specialise in mobile phone accessories and power solutions. Cygnett wanted to restructure their B2C business and have an online store where their customers could buy directly from them. A brand new website with new direction and focus, allowed them to transform their digital marketing and content strategies. The result has made the cross over into online retailing easy, from inception to delivery. Cygnett is now a well established online brand.
The Health Food Guys produce delicious raw protein bars that can be found in hundreds of health food stores nationally. They began with a simple information website, but the business quickly grew to a point where they needed an eCommerce store. We had worked with the guys to create their first site and had the pleasure in helping them launch their online store.
Team Vegan represents a community of health conscious business owners who have collaborated to bring their products to market and accessible to all Australians. Team Vegan's brief was simple 'to be better that the other Vegan websites.' This provided us with an opportunity to change the perception of the label ‘Vegan’ to communicate healthy living in a fun and dynamic way.
