Shopify is growing in popularity and in functionality. There are more than 500,000 stores being powered worldwide and Shopify is considered to be the best hosted eCommerce platform. That said, does this mean Shopify is the best solution for you?
One of the most common questions we come across when talking to clients about the setup of their eCommerce store is whether Shopify can handle complex tasks, typically seen in large scale businesses. There are other platforms that have been the go-to option for enterprise clients for some years, that offer features like multi-lingual capabilities for international storefronts. Before you decide, consider the following points:
Your Sales Turnover
What your store will makes each year shouldn’t alter the monthly fee charged. A platform that charges you the same monthly fee whether you are making $500 or $500,000 is important. It should be your growth and yours alone. Be careful when comparing that there are no hidden additions when your business gets bigger and more lucrative. Things to look out for include; hosting, transaction fees, payment gateway and development costs. Our advice would be to analyse all running costs before making your choice.
What people and systems do you have in place? Is your team made up of marketing experts, do you understand sales, have you sold online before or do you manufacture the products? Having the right team around you is important, as is having an eCommerce backend that reduces your reliance on costly outsourcing. Give yourself more time and money to generate sales. Spend some time identifying your teams strengths, whatever is left will be the tasks you need support with. If a low cost and fully hosted solution is what you want, Shopify is a good fit.
What do you want to spend on developers and marketing each month? Most stores will need regular tweaks and updates, but the simple tasks of running sales reports or sending email campaigns should be something that is managed in-house. Look for a platform that will include a dashboard that will give you a live snapshot of how your business performing. Generally once your Shopify store is live, your team will have all the tools they need to efficiently run the day to day operations. So you only need to contact your developer for more complex updates and tasks.
Most of you will want to see your website sales grow month on month, so make sure that the platform you choose makes it easy source and analyse data. How many visitors you are getting? What is your conversion rate? What’s your best sellers? Shopify has very few limitations in terms of design, with extensive features that make it easier to sell, ship and grow. The reason we choose to build on Shopify is because it is cost effective, saves you money, and is the best platform to make you money.