Armstrong Flooring’s
Shopify Plus Theme
Upgrade

Enhanced UX Requirements

The existing theme lacked the flexibility to create an optimized, intuitive browsing experience.

Sample Sales Optimization

The checkout flow for ordering samples needed to be simplified and streamlined.

Custom Content Needs

Required dynamic, customizable templates to serve residential and commercial customers differently.

Scalability & Performance

Needed a scalable, fast-loading storefront to support future growth
We are Shopify experts • We are Shopify experts •

Project Overview

Armstrong Flooring, a leader in high-quality flooring solutions, sought to improve its Shopify Plus storefront to better serve its diverse customer base. The goal was to create a seamless and engaging user experience optimized for selling flooring samples while providing tailored content for residential and commercial audiences. To achieve this, Armstrong Flooring partnered with our team to upgrade their Shopify Plus theme, incorporating advanced custom templates and leveraging Shopify’s metaobjects for dynamic content management.

Our Approach

With a strategically upgraded Shopify Plus theme, Armstrong Flooring now delivers a superior customer experience tailored to both residential and commercial audiences. The enhanced UX, optimized sample sales process, and flexible content management ensure that Armstrong Flooring can scale efficiently while providing an intuitive and visually appealing online storefront.

Higher Engagement Rates

Improved site usability led to increased session duration and lower bounce rates.

Increase in Sample Orders

Streamlined checkout resulted in a significant rise in sample conversions.

Enhanced Content Flexibility

Custom templates and metaobjects empowered the team to easily update and manage content.

View website

Get in touch