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Building Since 2019

Shopify themes that don't need 6 apps to work.

No page builders, no app bloat. Hand-written Liquid that loads fast and stays maintainable. 100s of stores shipped since 2019.

Scoped, built, tested, launched.

Discovery and a written scope, design handoff, then a hand-built Liquid theme you can preview section by section as it comes together. We QA on your live product data across devices and browsers, launch it, and stay available for 30 days afterwards.

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Built in Liquid, on Online Store 2.0

Native Shopify architecture — no page builder, no third-party framework sitting between you and your store. Every section is configurable in the Shopify theme editor. Change layout, imagery, order and content yourself — without a developer, and without breaking anything.

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From Idea to App Store, we build Shopify Apps

We take App ideas from concept to a published, public app on the Shopify App Store. We handle the full lifecycle — architecture, OAuth and billing, Polaris-native UI, App Store review, and the performance standards Shopify demands — so you launch with an app that's fast, compliant, and built to grow with your install base.

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Launch Fast, Grow Faster

Clean code, fast stores, zero fluff. Every build is scoped, hand-written in Liquid, and optimised to perform from day one.

Stores Built to Convert

Custom themes designed around your brand and your customer's buying journey — no templates, no compromise.

Native Shopify, Done Right

Hand-written Liquid, Online Store 2.0 architecture, and integrations that work without a stack of third-party apps weighing you down.

Lightning-Fast Performance

Lean Liquid code means faster page loads, better Core Web Vitals scores, and a store that doesn't slow down as you scale.

Trusted by brands that ship

From DTC startups to Shopify Plus merchants — built by Whiley Mai.

Increase AOV with automated checkout promotions

SmartGifts helps Shopify merchants grow revenue by automatically applying gift-item and discount campaigns directly at checkout — no code, no custom dev.

See SmartGifts

Results from real clients

Shopify merchants who've shipped with Whiley Mai.

They scoped the project clearly, built exactly what we agreed, and the store loaded faster than anything we'd run before. No surprises, just results.
Alex T.
Founder, DTC Apparel Brand
We'd been burned by a previous agency that left us with a theme full of apps we couldn't maintain. Whiley Mai rebuilt it in clean Liquid and handed it back in a state we could actually manage ourselves.
Jordan L.
Head of eCommerce
Launched on time, on budget, and within the scope we agreed from day one. The 30-day post-launch support was genuinely useful — they were available when we needed them.
Sam R.
COO, Shopify Plus Merchant

Flexible Pricing Options

Our pricing includes the full design and development of your Shopify store, basic SEO setup, integration of necessary apps, mobile optimization, and initial training on how to manage the store.
Starter
$2800 /month
  • 20 hours per month
  • Ideal for small fixes, CRO tweaks & single-feature builds
  • Melbourne-based team
  • Direct Slack access
  • Weekly progress update
Growth
$3800 /month
  • 30 hours per month
  • Ideal for theme builds, app integrations & ongoing dev
  • Melbourne-based team
  • Direct Slack access
  • Weekly progress update
  • 30-day post-launch support
Scale
$5200 /month
  • 40 hours per month
  • Ideal for full custom builds, Shopify Apps & Shopify Plus
  • Melbourne-based team
  • Direct Slack access
  • Dedicated project lead
  • Priority response on Slack
  • 30-day post-launch support

Ready to ship a Shopify store that actually performs?

Book a 30-minute call. We'll scope your project and tell you exactly what we'd build and why.

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